Music & the Music Industry
Music is more than something I listen to. I've worked in artist management, digital distribution, and release coordination at an independent level, releasing across all major DSPs via DistroKid, CD Baby, and iTunes Connect, handling metadata, asset prep, and scheduling. I understand the industry from the inside, from artist development to the evolving streaming landscape across African and global scenes.
Streetwear & Youth Culture
I'm genuinely tapped into youth culture and the streetwear space. My algorithm is built around what's emerging, who's making noise, and where culture shifts before it goes mainstream. I've helped content creators and influencers develop campaigns, direct shoots, and pursue brand partnerships at a grassroots level. Real cultural awareness can't be taught, and I bring that instinct into everything I do.
Entrepreneurship & Building Things
I founded Shova Deliveries in 2020, a Soweto-based delivery startup that hit 300+ deliveries and 230 users in its first three months. Building something from nothing taught me to move fast, decide with limited resources, and stay customer-focused under pressure. That entrepreneurial mindset shapes how I approach every professional challenge.
Digital Technology & AI
I'm a daily user of AI productivity tools including Claude, ChatGPT, and Microsoft Copilot, applying them to documentation, reporting, workflow optimisation, and creative problem-solving. I follow developments in AI and digital technology closely, and I'm genuinely excited about where these tools are taking knowledge work and the creative industries.
Shopify & eCommerce Building
Outside of my corporate role, I build and design Shopify stores as a side project. It keeps my D2C eCommerce skills sharp and gives me a hands-on creative outlet in the digital space.